Becoming Aware of How Your Agency Is Wasting Away Its Margins
Let’s eliminate all the ways your agency is wasting away its margins.
“Waste” is anything that prevents or slows value delivery to your clients. It costs you time, weakens client relationships, and frustrates employees. Once you know what to look for, you’ll see it everywhere. It costs you time, weakens client relationships, and frustrates employees.
A few common forms of waste I see in agencies are:
Excess or redundant meetings
Waiting time for internal or client approval on work
Multiple revisions to work
Creating overly polished work too early in the creative process
Creating work that doesn’t get approved or used
Delays and loss of knowledge during handoffs
Manual duplication of information in different tools
You won’t be able to eliminate all waste, but we can certainly aim to minimize it.
