Every agency’s organizational structure and operating model are currently being stress tested. Over this past year, …
How We Help
We refocus your strategy and redesign your operating model for today's market conditions.
Traditional growth strategies and operating models were not designed for our current environment. The planning approaches, management principles, and workflow practices that once generated predictable growth for agencies now prevent many from reaching their full creative and competitive potential.
We’re devoted to helping you adapt. Through our business strategy program, we can redefine your agency's role for the future. Through our operating model program, we can update your operating principles, organizational structure, leadership styles, talent development programs, and day-to-day processes so you can fulfill your vision and goals.
The tools we use are insights, inspiration, imagination, and instruction. Used in concert with our guiding principles for reshaping agencies for modern marketing, we offer a practical methodology to those with the courage to change their organizations for long-term success.
Let Us Show You
Focused Business Strategy
Attract and win more ideal clients and top talentTruly successful agencies align all of their resources around a focused and differentiating strategy. They invest in furthering only their unique expertise and core competencies. They shed or outsource other costly or distracting capabilities. As a result, some of the benefits they gain include attracting more sophisticated clients, reducing agency-wide costs, and holding stronger pricing power.
Clients are seeking out these well-positioned "best-in-class" partners. Modern marketing requires their narrow and deep expertise more than a convenient wide-range of lesser services. For most agencies, the days of winning by providing many things to all types of clients are behind us.
Lodestar offers a thought-provoking program that guides agencies through the development and implementation of a focused strategy. Begin attracting more of your ideal clients and top-tier talent.
Modern Operating Models
Deliver better work, faster, with lower costsHigh-performance agencies create an environment where people can find meaning and passion in their work. They break down siloed disciplines to form small teams and adopt light-weight processes. Leadership trusts their agency's culture to guide their people's decisions, so they step out of the way. As a result, they're able to adapt and deliver at the speed of modern marketing.
On the client-side, CMOs are transforming their marketing departments to include new skill sets and capabilities. They're evaluating agency partners based on their speed, agility, and value. And customer experience is redefining where and how agencies will fit into the picture.
Lodestar offers a systematic program to redesign your delivery operations. Become a more effective and impactful agency for your ideal clients while also improving employee satisfaction.
Lodestar brought fresh eyes and new insights that evolved our agency and helped us get unstuck. They met us exactly where we needed to be met, pushed us exactly how we need to be pushed, and the fruits of this investment have been tremendous.
- Ty Rhudy, VP of Business Development, Kadro
Fresh from the Agency Wayfinder Blog
What do we mean when we say a hybrid work model? As a simple definition, hybrid work is where employees of an …
For many agencies, the typical annual performance review process will try to accomplish too much. In a formal …
As a leader of a growth-focused agency, you should always be looking for new ways to improve performance — and even …
In this post, I’ll explore traditional organizational structure — the type found in most full-service and creative …
In a previous post, I shared that many agency leaders feel that it’s become increasingly tougher to maintain and …