Stop selling effort.
Start scaling value.
For CEOs, CFOs, and their leadership teams at agencies and professional service firms. Redesign your commercial model to define, price, and capture your value — based on outcomes, not inputs — and build a firm that grows without adding headcount.
The industry has shifted.
Has your model kept up?
You're being penalized for efficiency
In effort-based models, doing work faster lowers perceived value faster than it lowers cost. AI accelerates this — breaking the final link between time and what clients think they're paying for.
You've likely changed pricing but not what you sell
Many agencies have replaced hourly billing with fixed fees or retainers, but the underlying offering remains custom, capability-led, and labor-dependent. The economics don't change.
Growth still requires adding headcount
Revenue remains tied to utilization and staffing. Growth is linear — it caps margin, increases complexity, and exhausts leadership teams.
How you define your value determines how profitably you can capture it.
Your value model is the system that connects how you define, package, deliver, and price your value. When it's aligned to outcomes, you earn the ability to price your impact — without pushback, discounting, and scope creep.
What changes when the model changes
Nearly doubled ideal-client revenue
A 105-person full-service agency went from 36% to 73% revenue from ideal clients and grew gross income 39% after repositioning around a defined set of high-value clients and productizing core expertise.
First productized solution sold in under a month
A mid-size content and performance agency lifted retainer deal size 50% by turning ambiguous retainers into clear, productized offerings priced around client outcomes instead of hours.
Same work, 66% higher price, zero pushback
A 1,100-person consulting firm sold the same work at 66% higher fees to the same clients by reframing a complex service into a simple, tiered product — unlocking $600K–$1.5M in new annual revenue from pricing changes alone.
Not sure where to start?
The Value Model Diagnostic scores your firm across four dimensions and maps it to one of four recurring economic patterns. You'll see where your model is strong, where it's working against you, and which solution addresses the constraint that matters most.
12 questions. About 3 minutes.
Take the Value Model Diagnostic