Why a Narrow Focus is Key for Your Agency

Many agencies make the mistake of assuming that if they were to focus on a specific service area or market segment, they would limit their growth potential– that a narrow focus doesn’t scale and equates to a small business.

While this seems logical, it’s not true. 

Starbucks is narrow—coffee—but it certainly isn’t small. 

Intel is narrow—semiconductors—but ranks as a Fortune 500 company. 

And in professional services, some of the largest firms are some of the most focused. 

The bottom line is that offering a wide variety of services is what doesn’t scale.

What does scale is: focus.

With focus, you can sharpen your people’s skills, services, and internal ways of working because you’re focused on just one or a few areas.

You can concentrate your resources on a coherent strategy.

You can serve a large client base because you’re repeating the same focused service areas.

And it’s easier to maintain alignment between your strategy, your operating model, and your day-to-day decisions.

Your agency becomes easier to run and more profitable.