15-MINUTE VIDEO PLAYBACK
WATCH TO LEARN:
What it means to productize your agency’s value
Examples of agencies that have already done it
Examples of agencies integrating AI to do it
The many benefits by which to measure success
What brand-side leaders think about it
The framework you can use to guide you
KIND WORDS FROM HAPPY CLIENTS
“We found Brian’s approach to productization and guidance through the process to be very straightforward and pragmatic. He was able to focus us on what we do best as an agency and develop a portfolio of products that were far more than just a repackaging of our existing services. It was a whole new way to frame our value proposition that not only has immediate appeal to prospective clients but also forces us to internally rethink how we solve our clients’ business problems.
We had our first product win one month after completing the program.”
Paul Nelson, Managing Director, Method1
“Lodestar was the push we needed to get leadership buy-in, understand the true value we offer, and strategize how we position the agency. Brian's expertise was a welcome voice in the room. He was structured and patient and guided our leadership team to a place of alignment and understanding.
Oh, and we won a new retainer client using our new product only a couple weeks after we completed the exercise!”
Managing Director, Academy Inc.
“Lodestar’s positioning methodology really helped us turn the microscope on ourselves and build a positioning we felt was true to who we are and truly differentiating. The process allowed us to be aspirational but confident in the promise of the problems we solve for our clients. Lodestar really challenged us to ensure we weren’t talking to ourselves and building a positioning that sounded beautiful but said nothing. They pushed us to show how we’re unique, what problem we solve for our clients, and why that’s important. We’re all very excited to see where our new positioning takes us!”
Kelly McCoy, Managing Director, Head of Eversana Intouch Solutions, Eversana
“Lodestar introduced us to new ways of thinking about how we work and then helped us put that new mindset into action. Account managers have reported that 85% of their projects are moving faster than before, strategists say they’re better able to help our teams, and creatives say our kick-offs today make them feel more informed and prepared to get to work than any previous kickoff meeting they’ve been in.“
Amanda Hembree, VP, Organizational Design, Signal Theory
“Working with Lodestar was a true awakening in so many ways. Their work helped us align on problems and actions to create the right positioning strategy, team structure and a consistent process. Things we can put into practice or at least start establishing fluency on right away. Lodestar challenged us to think through and figure out which of the many issues are the right ones to unpack and helped us unlock the solutions from within ourselves. These types of initiatives can often be cathartic and draining but I found myself and the team to be energized by it.”
Chris Geiser, Chief Technology Officer, The Garrigan Lyman Group
“When first exposed to one of Lodestar’s webinars we felt right away that they were “speaking our language.” Lodestar seemed to know everything we were going through at the time without us ever saying a word. And when we engaged directly in a consultation, it only got better. Lodestar not only understood our Agency with ease, but also provided us various options with his recommendations that allow us to be flexible in how we approach our future. It wasn’t just one size fits all.
Alexandra Walsh, VP of Agency Services, Anderson
“We hired Lodestar to assess key priorities to keep in focus as we stood up our organizational design practice. Leveraging Lodestar’s proven model to assess our business from top to bottom helped us validate our suspicions around the necessary focus areas, engage our full team in the conversation, and report back our critical next steps in way that was organized and digestible by our leaders. We are now on the way to implementing changes that will ultimately improve the health of our company, make work easier and more meaningful for our team and clients, and support our 3-year roadmap and growth trajectory.”
Misty Klobucher, CEO, Simantel
“Lodestar brought fresh eyes and new insights that evolved our agency and helped us get unstuck. They met us exactly where we needed to be met, pushed us exactly how we needed to be pushed, and the fruits of this investment have been tremendous.”
Ty Rhudy, VP of Business Development, Kadro
“Lodestar has been extremely valuable as an extension of our team here at SA and helping guide us to positive, foundational change. Lodestar’s assistance kept us focused and on track through all phases of transition management from systematic situation analysis to communication and roll-out.”
Bryce Thomson, V.P. Client Services, Strategic America
