Gain a new perspective and straightforward guidance for redesigning your agency's team structure for a productized business model that results in faster, leaner, responsive ways of working.
Join Brian Kessman, Principal Consultant of Lodestar Agency Consulting, for an eye-opening talk about why the team model that most agencies use today is limiting their performance. Learn practical examples and next steps to evolve your own team model to achieve your agency's full potential.
KEY TAKEAWAYS
Why you should move away from “Project-Teams” to form “Creative-Product Teams”
How team structure can lift (or limit) your services, talent retention, and margins
How to uncover your agency’s “Value Architecture” to support optimal delivery and pricing models
How to create outcome-driven team roles for accountability and greater employee engagement
How to distribute authority for smarter, faster decision-making and action across your teams
WHO SHOULD ATTEND
CEOs, COOs, CFOs, other C-suite Executives, Presidents, Directors
Anyone invested in your agency’s performance, culture, and client relationships
Any agency shifting to a productized business model
ABOUT THE PRESENTER
Brian Kessman is the Founder and Principal Consultant of Lodestar Agency Consulting. Brian helps agencies achieve sustainable growth and greater profitability by refining their positioning, productizing high-value offerings, and transforming their revenue models and pricing strategies. He focuses on helping firms diversify and scale revenue by moving beyond commoditized, low-margin services and billable hours to high-margin, value-led solutions, enabling them to thrive and reinvest in their business.
With over two decades of agency leadership experience, Brian's comprehensive approach ensures agencies not only excel in an increasingly commoditized market but also harness emerging technologies like AI and automation to gain a competitive edge. His methodology integrates Agile, Lean, and other management innovations, specifically tailored to meet the evolving needs of modern agencies.
A recognized speaker at industry events such as the 4As, Mirren, AMIN Worldwide, and many others, Brian is committed to elevating agencies through workshops, consulting programs, and presentations that focus on growth strategies, innovative business models, and profitable pricing approaches.
Brian is also the founder of ProductizationPartners.com, an online suite of AI tools designed to help professional service firms quickly develop a go-to-market strategy, refine products, and align teams for scalable growth.