Leading CMOs and brand marketers are selecting agency partners based on a new set of criteria that goes beyond services, expertise, and creativity. They are now also evaluating your speed, agility, and measurable value.
Can your operating model deliver?
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Full description
CMOs have reported that:
Speed of delivery is a factor in whether agencies win new projects
A nimble working model is a top area of improvement they’d like from agencies
They want better value from their agency relationships
They’ve also reported that they feel the agencies they work with are weakest at providing integrated solutions and a focus on efficiency.
Many creative agencies are struggling to achieve stronger integrated thinking, quicker delivery, and lower costs. Their margins, quality of work, client satisfaction, and employee morale suffer as a result. If this touches a nerve, it’s time to rethink how your agency works.
Join Brian Kessman, Principal Consultant of Lodestar Agency Consulting, for practical guidance for how you can leverage a new set of agency operating principles inspired by Agile and Lean philosophies. You’ll learn how your agency can begin working faster, smarter, and with greater agility across all levels of your agency.
Key takeaways
How your agency can achieve the following:
Improved quality of creative ideas and deliverables
More productive teams and faster turnaround times
Stronger cross-discipline collaboration and digital-first thinking
Greater on-time and in-budget work
Fewer meetings and less communication overhead
Greater team autonomy, accountability, and adaptability
Improved client satisfaction and employee morale
Who should attend
C-suite members who are invested in stronger agency performance through organizational-wide agility
Directors of agency disciplines that want better cross-functional collaboration
Account managers who want to be more strategic for their clients
HR and Talent Directors who want to help lead organizational change
Project managers who wish to lead high-performing teams
Producers who want to produce a higher quality of work.
This button will bring you to the Filament website, who is hosting this event.