WHY YOU SHOULD JOIN US
As industry pressures mount—declining fees, commoditization, and AI—agencies face a choice: adapt or risk irrelevance.
Leading agencies are evolving beyond traditional services to deliver outcome-focused solutions. They are rethinking how they deliver value and positioning AI as an amplifier of their expertise, redesigning offerings, and aligning their pricing and operations around client outcomes. By adopting new performance measures beyond billable hours, these firms increase pricing power, diversify revenue, scale faster, boost profitability, and reduce employee burnout.
In this webinar, you’ll learn how to transform your agency for scalable, high-margin growth.
WHAT YOU’LL LEARN
Dive into the transformative approach of selling solutions, not services, and how to harness AI and tech advancements to enhance your agency’s offerings. We’ll share how leading agencies are benefiting from productizing their value, the differentiating advantages and de-commoditizing impact they’ve gained, and the practical steps to implement these strategies in your agency.
Key Topics:
The three most popular value-led models agencies are adopting—and their limitations.
Why productizing agency value is the most effective solution to industry challenges.
The four key shifts agencies must make to productize value—and their many benefits.
Examples of agencies succeeding with the productized-value model and what clients think.
Practical steps to productize value, monetize IP, and develop AI-amplified offerings.
WHO SHOULD ATTEND
CEOs, COOs, CFOs, CSOs, CCOs, MDs, Heads of Client Services, and Heads of Growth.
Leadership Teams wanting to futureproof their revenue and maintain their relevance in the industry.
[Lodestar clients watch free. Contact us for an access code.]
ABOUT BRIAN KESSMAN
Brian Kessman helps agencies achieve focused, scalable, high-margin growth.
As Founder of Lodestar Agency Consulting, he helps agencies sharpen their positioning, productize and price their value, and redesign operating models. His clients differentiate and attract ideal clients, diversify and scale revenue, and increase profitability.
With over 20 years of leadership in agencies and software, Brian leverages Agile, Lean, and custom-built AI tools like ProductizationPartners.com to drive growth.
A member of the 4A’s Expert Network and a frequent speaker for industry associations like the 4As, Mirren, AMIN Worldwide, and others, Brian is committed to helping agencies focus their business strategy, futureproof their revenue streams, and fix operational inefficiencies through Lodestar’s consulting, workshops, and training programs.