This session will take a look at how to create a more strategic and methodical approach to building growth for your agency.
WHAT YOU WILL LEARN
Turn Outcomes into Income: Redefine your services to focus on delivering tangible client results. This shift not only justifies premium pricing but also strengthens loyalty and drives repeat business.
Prioritize Profit, Not Projects: Move away from low-margin, commoditized services and focus on creating scalable, high-value solutions that solve critical client challenges.
Diversify and Stabilize Revenue Streams: Build financial predictability by developing subscription and licensing models, transforming your revenue into a steady, reliable foundation for growth.
Co-Create for Growth: Work collaboratively with clients to design solutions that address their biggest needs, deepening trust, extending relationships, and unlocking high-margin opportunities.
Integrate AI for Scalable Success: Seamlessly blend AI with traditional services to expand your capabilities, reduce costs, and create scalable revenue streams - all without adding headcount.
ABOUT THE PRESENTER
Brian Kessman works with agency leaders who are ready to think differently and unlock their firm’s full potential.
As Lodestar's founder and principal consultant, Brian helps agencies move beyond billable hours and commoditized services to scalable, profitable models centered on client outcomes.
His strategies tackle the toughest agency growth challenges: redefining market position to attract premium clients; developing value-led pricing approaches to increase deal size; and creating diverse revenue streams for predictable income.
His programs deliver results. A full-service agency nearly doubled revenue from premium clients (from 36% to 73%) and increased overall income by 39%. A content agency grew a retainer deal size by 50%. Other firms boosted margins by optimizing their client mix, redesigning their offerings, and modernizing operations.
Brian is an inaugural member of the 4As Expert Network, and his transformative approach has been shared across the industry through presentations for Mirren, the 4A’s, AMIN, Magnet, Worldcom, and other top industry organizations. Combining hands-on and advisory expertise, he is a trusted partner to leadership teams looking to break free from outdated models and thrive in an era of disruption.