4 Causes of Bad Meetings, and How to Fix Them

“Too many meetings! No time to get any actual work done.”

I hear this from agency staff quite often.

This typically points back to 4 causes…

1. PROJECT-BASED TEAM ASSIGNMENTS

When you assign people to projects, each project will have its own series of duplicative meetings. If you instead assign projects to cross-functional fixed teams, each team can have a single series of meetings that cover all of their assigned projects.

2. CONFUSION AROUND ROLES AND RESPONSIBILITIES

When team members are unclear on who does what, they use meetings to make up for it. And they’ll invite more people than they need to.

3. POORLY RUN MEETINGS

If a meeting doesn’t accomplish what it’s meant to, you can expect another meeting.

4. UNNECESSARY MEETINGS

Not every meeting needs to be a meeting.

Here’s a tip I learned when I worked for McKinney many years ago.

Challenge your staff to “P.O.S.T.” their meeting agendas. It forces critical thinking about…

Purpose: What is the purpose of the meeting?

Outcome: What do you want to achieve?

Structure: How will you structure the meeting?

Timing: How will you facilitate the meeting in the time you have?

Meetings are one of the top productivity killers in the work environment.

AGENCY LEADERS, HELP YOUR PEOPLE BY:

  1. Considering alternative team structures that make the best use of their capacity.

  2. Clearly defining and sharing roles, responsibilities, and decision-making rights.

  3. Reducing unnecessary and unproductive meetings by letting your people know it’s OK to decline any meeting without a P.O.S.T.

Brian Kessman

Brian Kessman works with agency leaders who are ready to think differently and unlock their firm’s full growth potential.

As Lodestar's founder and principal consultant, Brian helps agencies move beyond billable hours and commoditized services to scalable, profitable models centered on client outcomes.

His strategies tackle the toughest agency growth challenges: redefining market position to attract premium clients; developing value-led pricing approaches to increase deal size; and creating diverse revenue streams for predictable income.

His programs deliver results. A full-service agency nearly doubled revenue from premium clients (from 36% to 73%) and increased overall income by 39%. A content agency grew a retainer deal size by 50%. Other firms boosted margins by optimizing their client mix, redesigning their offerings, and modernizing operations.

Brian is an inaugural member of the 4As Expert Network, and his transformative approach has been shared across the industry through presentations for Mirren, the 4A’s, AMIN, Magnet, Worldcom, and other top industry organizations. Combining hands-on and advisory expertise, he is a trusted partner to leadership teams looking to break free from outdated models and thrive in an era of disruption.

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