4 Causes of Bad Meetings, and How to Fix Them

“Too many meetings! No time to get any actual work done.”

I hear this from agency staff quite often.

This typically points back to 4 causes…

1. PROJECT-BASED TEAM ASSIGNMENTS

When you assign people to projects, each project will have its own series of duplicative meetings. If you instead assign projects to cross-functional fixed teams, each team can have a single series of meetings that cover all of their assigned projects.

2. CONFUSION AROUND ROLES AND RESPONSIBILITIES

When team members are unclear on who does what, they use meetings to make up for it. And they’ll invite more people than they need to.

3. POORLY RUN MEETINGS

If a meeting doesn’t accomplish what it’s meant to, you can expect another meeting.

4. UNNECESSARY MEETINGS

Not every meeting needs to be a meeting.

Here’s a tip I learned when I worked for McKinney many years ago.

Challenge your staff to “P.O.S.T.” their meeting agendas. It forces critical thinking about…

Purpose: What is the purpose of the meeting?

Outcome: What do you want to achieve?

Structure: How will you structure the meeting?

Timing: How will you facilitate the meeting in the time you have?

Meetings are one of the top productivity killers in the work environment.

AGENCY LEADERS, HELP YOUR PEOPLE BY:

  1. Considering alternative team structures that make the best use of their capacity.

  2. Clearly defining and sharing roles, responsibilities, and decision-making rights.

  3. Reducing unnecessary and unproductive meetings by letting your people know it’s OK to decline any meeting without a P.O.S.T.

Brian Kessman

Brian Kessman is the Founder and Principal Consultant of Lodestar Agency Consulting. Brian partners exclusively with agency leadership teams to transition their firms from time-based revenue to value-led growth. He does this through positioning strategy, revenue models, pricing strategy, and operating model design. Brian developed Lodestar’s agency solutions based on his 20+ years as a leader in brand strategy, interactive, product design, and full-service agencies across the US. His work draws on principles and tools from Agile, Lean, and other management innovations and future-of-work movements. Through his consulting and as a frequent speaker for industry associations, such as the 4As, Mirren, AMIN, TAAN, Worldwide Partners, Worldcom, MAGNET, Bureau of Digital, and others, Brian's goal is to help agencies develop focused, value-driven, AI-integrated offerings and operating models. Set a Free Consultation with Brian

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