PRESENTED FOR MIRREN CEO SUMMIT 2023

As agencies work to escape falling fees, unsustainable workloads, talent burnout, and the commoditization of their services, many are looking for new approaches to maintain growth.

The most future-looking agencies are packaging their value as “products,” “programs,” and “solutions” designed to address specific problems for prospects and clients. In doing so, client conversations focus on the value of their offerings, not the hours that go into them.

In this session, agency veteran and business consultant Brian Kessman will address:
• Benefits of a productized model for agencies and clients
• Examples of agencies using a productized model
• How to begin productizing your own agency