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DESCRIPTION
The business model of selling time is not sustainable. A product-based business model is the way forward for our industry. Many agencies have already moved in this direction. These future-looking agencies are packaging their value as “solutions,” “programs,” and “products” designed to address specific problems for prospects and clients. In doing so, their pricing strategies and new business conversations focus on the value of their pre-packaged offerings, not the hours that go into them. They can scale revenue without increasing staff. They reduce selling and project management costs and enjoy predictable forecasting and resourcing. Most importantly, they have effectively realigned their business model with their clients’ needs for stronger reliable relationships.
KEY TAKEAWAYS
The unique benefits for agencies and clients in a productized model
How the model allows you to scale revenue and increase margin
Many examples of agencies already using a productized model
The steps to begin productizing your own agency
WHO SHOULD ATTEND
Agency Principals, Account Services, C-suite, Managing Directors, Heads of Marketing, Business Development
ABOUT THE PRESENTER
Brian Kessman is the Founder and Principal Consultant of Lodestar Agency Consulting. Brian partners with agency leadership teams to improve their firm’s financial performance and organizational health. He does this through positioning strategy, productization, and operating model design resulting in new business success, scalable revenue, and sustainable growth. Brian developed Lodestar’s Agency Wayfinder™ approach based on his 20+ years as a leader in brand strategy, interactive, product design, and full-service agencies across the US. He incorporates concepts and tools from Agile, Lean, and other management innovations and future-of-work movements into his approach to help agencies develop modern, value-driven offerings and operating models.
Hosted by Filamentinc.com — you will be brought to their site to register for this event.