Lodestar helps you optimize your strategy, structure, and operating model for growth and competitive advantage.

The management principles, strategies, and practices that once generated predictable growth for agencies now prevent many from reaching their full creative and competitive potential. These traditional ways of working were not designed for modern marketing.

We’re devoted to helping you adapt. Through our positioning strategy program, we can redefine your agency's role for the future. Through our operating model program, we can update your principles, structure, and practices to fulfill your vision and goals.

Our approach frees you from conventional thinking and opens your eyes to what your business can become. The tools we use are insights, inspiration, imagination, and instruction. Used in concert with our guiding principles for reshaping agencies for modern marketing, we offer a practical methodology to those with the courage to change their organizations for long-term success.

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Refocus your agency for the future of marketing.

Truly successful agencies align all of their resources around a focused and differentiating strategy. They invest in furthering only their unique expertise and core competencies. They shed or outsource other costly or distracting capabilities. As a result, some of the benefits they gain include attracting more sophisticated clients, reducing agency-wide costs, and holding stronger pricing power.

Clients are seeking out these well-positioned "best-in-class" partners. Modern marketing requires their narrow and deep expertise more than a convenient wide-range of lesser services. For most agencies, the days of winning by providing many things to all types of clients are behind us.

Lodestar offers a thought-provoking program that guides agencies through the development and implementation of a focused strategy. Begin attracting more of your ideal clients and top-tier talent.

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Deliver great work and be a great place to work.

High-performing agencies create an environment where people can find meaning and passion in their work. They break down siloed disciplines to form small teams and adopt light-weight processes. Leadership trusts their agency's culture to guide their people's decisions, so they step out of the way. As a result, they're able to adapt and deliver at the speed of modern marketing.

On the client-side, CMOs are transforming their marketing departments with a focus on accountability and agility. Marketers are evaluating agency partners based on their speed, agility, and value. And Customer Experience is redefining where and how agencies will fit into the picture.

Lodestar offers a systematic program to redesign your operating model. Become a more effective and impactful agency for your ideal clients while also improving employee satisfaction.

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