Meet our team.
OUR TEAM OF AGENCY EXPERTS
BRIAN KESSMAN
Founder & PRINCIPAL CONSULTANT
Brian is Lodestar’s Founder and Principal Consultant. Brian developed Lodestar’s solutions based on his 20+ years as a leader in brand strategy, interactive, product design, and full-service agencies across the US. He incorporates concepts and tools from Agile, Lean, and other management innovations and future-of-work movements into his approach to help agencies develop focused, value-driven offerings and operating models.
ADRIANNE CALABRIA
RESEARCH LEAD
Adrianne is the founder of C2B Research and Market Research Consultant. She manages the administration and analysis of Lodestar’s Diagnostic surveys. She specializes in quantitative methods after honing her skills in both client and agency market research positions, such as at Bayer, Cotton Incorporated, and full-service agency, McKinney. She has designed and executed research programs ranging from Fortune 100 company initiatives to non-profit organizations.
TIM WILLIAMS
BUSINESS PARTNER
Tim is an ad industry veteran and a noted author and presenter for major industry associations and business conferences worldwide on the topics of positioning, pricing strategy, and business models. As the founder of Ignition Consulting Group, Tim has worked with hundreds of agencies ranging from mid-size independents to multinational networks.