A Private Event Hosted by Wripple.com
DESCRIPTION
The right team structure can produce significant performance gains on many fronts beyond what you may think is possible. However, if you’re looking for best practices, you’re missing an opportunity.
Your agency’s structure should directly support your unique business strategy. It should align with the problems you solve for clients, your financial goals, and the cross-functional needs of AI-augmented teams. This won't come from copying what others have done.
Break from legacy thinking and push toward new ways of reconfiguring your teams for higher performance.
KEY TAKEAWAYS
How structure can lift (or limit) creative services
How to tell “good structure” from “bad structure”
Why to shift from assigning “people to projects” to assigning “teams to value”
How to uncover your agency's "Value Architecture" for optimal structure
How to create outcome-driven roles for greater accountability
How to distribute authority for smarter, faster decision-making
How to assess your current structure and uncover new opportunities to improve performance
WHO SHOULD ATTEND
CEOs, COOs, CFOs, and others invested in your agency’s performance, culture, and client relationships
ABOUT THE PRESENTER
Brian Kessman is the Founder and Principal Consultant of Lodestar Agency Consulting. Brian helps agencies fix, focus, and futureproof their firms through positioning, revenue models and pricing strategy, and operating model design. He frequently speaks for industry associations, such as the 4As, Mirren, AMIN, TAAN, Worldwide Partners, Worldcom, MAGNET, and others.
Shannon Denton is Co-Founder and CEO of Wripple, an on-demand talent platform that helps agencies and marketing teams build and manage their workforce with greater speed, flexibility, and efficiency. A former Global CEO of Razorfish, Shannon understands the unique challenges agencies have and has embedded that knowledge in Wripple’s technology to drive fit-for-purpose matching of talent with your needs.