Transform your agency from underpriced effort to undeniable value.

Your agency can attract better-fit clients, grow high-margin revenue, and multiply enterprise value—without adding headcount. But only when your positioning, solutions, and pricing clearly reflect the outcomes clients care about most.

Your clients have evolved. Has your model?

THE PROBLEM

Your agency may have improved its capabilities, tightened operations, adopted AI, and moved to fixed-fees. But AI is reshaping what clients expect and how they perceive value.

If you’re still facing fee pressure, unpredictable revenue, or tight margins, the root issue is likely this: the foundation for how you create and capture value hasn’t evolved to reflect what clients value most and will pay a premium for.

Here’s what’s changed—and where the real opportunity is:

Strategic outcomes and ROI now matter more than execution and cost savings.

Clients pay more for results that drive business value—not services or capabilities.

Opportunity #1: Reposition your agency’s expertise around what your best-fit clients care about most—now and in the future.

Selling deliverables with fixed-fees based on hours is no longer sustainable.

AI will keep reducing effort; value-led offerings better reflect your problem-solving and IP.

Opportunity #2: Design a new model that delivers repeatable solutions and outcomes—and price their value accordingly.

One-size-fits-all pricing can’t capture all the value you create—or cover the new costs of AI.

Agencies are building AI-enabled products and evolving how they engage.

Opportunity #3: Evolve your revenue model to reflect different types of agency value—and capture more of it.

THE SOLUTION

Align Your Agency’s Value Model with Outcomes Clients Care About Most

Your agency’s Value Model defines how you create and capture value. It’s grounded in our work helping CEOs navigate one persistent challenge: how to create and capture value in a way that clients recognize, buy into, and are willing to pay a premium for--without burning out their teams or reinventing the wheel every time.

What we’ve consistently found is this:

Many agencies have a strong value proposition but no scalable way to deliver it, or no pricing model that reflects it. Others have solid delivery systems but struggle to articulate their value in a way that wins best-fit clients or protects their margin.

This is what led us to define The Agency Value Model™, a simple but revealing model that maps how an agency creates and captures value across three core levers: Positioning, Product, and Price.

Together, these three levers shape your margins, revenue predictability, and market power.

Let's align your model to your value

Start with a call to see if it makes sense for us to work together.

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WHAT THIS TRANSFORMATION LOOKS LIKE IN PRACTICE

Here’s what happens when agencies shift from selling effort to selling outcomes:

A FULL SERVICE AGENCY

From Wide and Reactive
to Focused and Profitable
After refocusing their positioning and targeting right-fit clients, this agency nearly doubled revenue from ideal clients—from 36% to 73%. Income rose 39%.
A CONTENT AGENCY

From Disappearing Retainers
to Product-Based Wins
By aligning offerings and pricing with client outcomes, this agency landed its first productized deal in a month—with a 50% increase in retainer deal size.
A CONSULTING FIRM

From Custom Projects
to Scalable Value
After defining the outcomes behind their services, this firm created a productized offer and resold it to existing clients at a 66% higher price. Same work. Same team. No pushback.

Agencies see tangible wins fast—without adding new services or overhead.

“Lodestar’s approach was pragmatic, focused, and transformative.

They helped us build a portfolio of products that went far beyond repackaging services—it reframed our value, reshaped how we solve client problems, and led to our first product win just one month after completing the program.”

Paul Nelson, Managing Director, Method1

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