Scale your agency’s expertise—
not effort.
When agencies shift from selling services to selling outcomes, they achieve what fixed fees and operational improvements alone can't: clients paying 66% more for identical deliverables, predictable recurring revenue streams, 35-65% gross margins, and 2-3x higher AGI per employee—real examples of sustainable, repeatable results.
Only by rebuilding your agency around the value clients actually seek—through specialized expertise packaged into defined solutions with pricing tied to outcomes—will you free your firm to scale revenue independently from headcount and create value AI cannot replace.
YOU DON’T HAVE TO ACCEPT THE STATUS QUO.
THESE AGENCIES DIDN’T AND HERE’S WHAT THEY’VE ACHIEVED.
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A FULL-SERVICE AGENCY
After refocusing their positioning and targeting right-fit clients while allowing others to fade, this agency almost doubled their revenue from ideal clients, from 36% to 73%, with income increasing by 39%.
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A CONTENT AGENCY
After aligning their firm’s offerings and pricing with client outcomes by productizing their value, this agency landed its first product-based win within one month with a 50% increase in retainer deal size.
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A MARKETING AGENCY
After adopting new team structures and workflow, account managers saw 85% of projects moving faster, strategists could help teams better, and kick-offs left creatives better prepared than ever.
WHY AGENCIES NEED TO CHANGE
You see the writing on the wall:
Declining fees.
Rising client expectations.
The impact of AI on the billable hour.
Traditional agency models are eroding profitability, limiting scalability, and constraining growth potential.
If you’re like most agency leaders, you’re at a crossroads: Evolve your agency to drive scalable growth, or remain stuck in the cycle of commoditization, time-based billing, operational inefficiencies, and talent burnout.
You know change is critical, but the path forward remains unclear. You need an actionable, proven framework—and expert support. Time passes. A nagging concern grows: “We should lead this change—not fall behind.”
HERE’S YOUR PATH FORWARD
Ready to transform your agency?
Command premium fees for your expertise.
Accelerate delivery of measurable business impact.
Scale beyond hours and headcount.
Forward-thinking agencies are monetizing their expertise by creating repeatable, high-value solutions that target critical client problems.
They’re sharpening their positioning, climbing the value chain, divesting low-value services, and transforming their go-to-market approach for growth. These agencies forge stronger client relationships while streamlining operations for scalable, predictable success.
Ready to break the cycle and lead the industry? Let’s map out your path.
OUR SOLUTIONS
position your agency’s unique expertise
Clarify and differentiate your expertise to attract ideal clients, maximize pricing leverage, and win higher-value opportunities.
productize and price your agency’s value
Develop scalable, high-margin solutions that diversify revenue, enhance client retention, and drive predictable, recurring income without adding headcount.
design an AI strategy and operating model
Design an AI strategy and operating model to drive efficiency, innovation, and business growth.
Led by an Expert in Positioning, Productization, and Operating Model Design
with 20+ years of agency experience
Founder Brian Kessman developed our solutions based on over two decades as a leader within brand strategy, interactive, product design, and full-service agencies.
With his eyes always on the future of agencies, Brian and his team help agency leaders like you plan smartly for growth without getting stuck in the past.
“Lodestar brought fresh eyes and new insights that evolved our agency and helped us get unstuck.
They met us exactly where we needed to be met, pushed us exactly how we need to be pushed, and the fruits of this investment have been tremendous.”
- Ty Rhudy, VP of Business Development | Kadro
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