The Lodestar Agency Consulting Blog
journey forward prepared
Guiding Insights for Future-Focused Agency Leaders
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4 Strategic Questions Every Agency Leader Should Be Able to Answer
Quick, can you describe your agency in an interesting, relevant, memorable, and differentiating way — in 30 seconds? If not, you haven’t devoted the necessary time and energy to defining your agency’s positioning strategy.
Your Clients and Employees Need You to Change Your Agency’s Operating Model
Many agency leaders feel that it’s become increasingly tougher to maintain and grow their business. If this feels familiar, your agency’s operating model may be failing you.
Your Agency’s Biggest Vulnerability Is Hiding In Plain Sight
The traditional organizational structure — the type found in most full-service and creative agencies is likely the root cause behind many of your challenges.
Begin to Unlock the Strategic Value of Your Agency’s Organizational Structure
As a leader of a growth-focused agency, you should always be looking for new ways to improve performance. One impactful way to do this is by rethinking your organizational structure.
Redesigning Marketing and Creative Teams to Keep Ahead of Our Evolving Market
One of my favorite quotes about company culture comes from Patty McCord, former Chief Talent Officer of Netflix and Author. The culture Patty describes is one that welcomes constant change.