Scale your agency’s expertise.
Price it as the strategic creative asset it is.
Shift from effort-based models to an agency built around outcomes. That means moving beyond Scopes of Work—to Scopes of Value—where your positioning, packaging, and pricing are aligned to shape client perception, drive measurable impact, and capture maximum value.
Your clients have evolved. Has your model?
THE PROBLEM
Most agencies have upgraded their capabilities, adopted AI, tightened operations. But they’re still getting fee pushback, chasing unpredictable revenue, and fighting to protect margins. If your core model for creating and capturing value hasn’t changed, you’re not keeping pace with where the market is going.
Here’s what’s changed—and where the opportunity lies:
Approx. 90% of agencies now position around category or service specialization.
But not around outcomes.
That’s the first opportunity.
90% of clients say ROI and long-term value matter more than cost savings.
But only 5% have defined what “value” actually means in their partnerships.
That’s the second opportunity.
74% of large advertisers plan to shift to outcome-based compensation models by 2027.
Impact is what sets you apart.
That’s the future.
WHAT THIS TRANSFORMATION LOOKS LIKE IN PRACTICE
Here’s what happens when agencies shift from selling effort to selling outcomes:
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A FULL SERVICE AGENCY
From Wide and Reactive
to Focused and ProfitableAfter refocusing their positioning and targeting right-fit clients while allowing others to fade, this agency almost doubled their revenue from ideal clients, from 36% to 73%, with income increasing by 39%.
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A CONTENT AGENCY
From Disappearing Retainers
to Product-Based WinsAfter aligning their firm’s offerings and pricing with client outcomes by productizing their value, this agency landed its first product-based win within one month with a 50% increase in retainer deal size.
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A CONSULTING FIRM
From Custom Projects
to Scalable ValueAfter defining the problems and outcomes their services addressed, this firm developed a productized offer, which they resold to existing clients at a 66% higher price—same services, same clients, same team, no pushback.
OUR SOLUTIONS
position your expertise around outcomes
Clarify and differentiate your expertise to attract ideal clients, maximize pricing leverage, and win higher-value opportunities.
productize and price your agency’s value
Develop scalable, high-margin solutions that diversify revenue, enhance client retention, and drive predictable, recurring income without adding headcount.
design an AI strategy and operating model
Design an AI strategy and operating model to drive efficiency, innovation, and business growth.
Led by an Expert in Positioning, Productization, and Operating Model Design
with 20+ years of agency experience
Founder Brian Kessman developed our solutions based on over two decades as a leader within brand strategy, interactive, product design, and full-service agencies.
With his eyes always on the future of agencies, Brian and his team help agency leaders like you plan smartly for growth without getting stuck in the past.
“Lodestar brought fresh eyes and new insights that evolved our agency and helped us get unstuck.
They met us exactly where we needed to be met, pushed us exactly how we need to be pushed, and the fruits of this investment have been tremendous.”
- Ty Rhudy, VP of Business Development | Kadro
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