What do we mean when we say a hybrid work model? As a simple definition, hybrid work is where employees of an organization can choose to do their job from different locations: home, the office, or anywhere. However, there are many ways to operationalize a hybrid model. If you were to ask ten agency principals what […]
Your Agency’s Biggest Vulnerability Is Hiding In Plain Sight
In this post, I’ll explore traditional organizational structure — the type found in most full-service and creative agencies. These structures limit an agency’s ability to deliver work with the speed, flexibility, and value that brand clients expect from agency partners today. If you have a similar type of structure in your agency, it is likely […]
Your Clients and Employees Need You to Change Your Agency’s Operating Model
In a previous post, I shared that many agency leaders feel that it’s become increasingly tougher to maintain and grow their business. For some, their agency’s financial performance has plateaued as a result of their growth. For others, they feel their quality of work, speed, and culture isn’t what it needs to be. If this […]
4 Strategic Questions Every Agency Leader Should Be Able to Answer
Quick, can you describe your agency in an interesting, relevant, memorable, and differentiating way — in 30 seconds? If not, you haven’t devoted the necessary time and energy to defining your agency’s positioning strategy. The competitive environment for agencies has changed dramatically in the last few years. We have large volumes of talent leaving agencies […]
2 Causes of Undesirable Agency Performance
Leading An Agency Is Hard As an agency leader, you’re often faced with the challenge of juggling competing interests. On the one hand, your clients want everything to be “better, faster, and cheaper.” On the other, your employees want the freedom and resources to do great work while enjoying a work/life balance. At the same […]
