“We’re growing so fast; everyone is just trying to keep up!” The excitement of rapid agency growth makes it fun to say, “It’s a good problem to have.” Good for now. Problematic later. Let’s get you ready for what comes next. Rapid growth often looks like this: Staff begin wearing many hats Process is ignored […]
Why a Narrow Focus is Key for Your Agency
Many agencies make the mistake of assuming that if they were to focus on a specific service area or market segment, they would limit their growth potential– that a narrow focus doesn’t scale and equates to a small business. While this seems logical, it’s not true. Starbucks is narrow—coffee—but it certainly isn’t small. Intel is […]
