“We’re afraid our creatives will get bored and leave us.” This is one comment I hear from agencies when I talk about focusing their business on just a few service areas or a market segment. I also hear… “We’re afraid of a diet of just one thing.”“We’re afraid that focus means we’ll be passing up […]
Why a Narrow Focus is Key for Your Agency
Many agencies make the mistake of assuming that if they were to focus on a specific service area or market segment, they would limit their growth potential– that a narrow focus doesn’t scale and equates to a small business. While this seems logical, it’s not true. Starbucks is narrow—coffee—but it certainly isn’t small. Intel is […]
