“It’s just faster to do it myself.” A pair of Exec Creative Directors said this when I asked why they were finishing their team’s work rather than teaching them. It’s also why they were nearing burnout working weekends. Sure, it is faster for an expert ECD to do the work. But, it’s also a missed […]
What do you feel is the most appropriate way to go about pursuing new business during a time like this, and what industries are still buying media and production services in this environment?” An agency new business person ask asked me this question recently. I decided to share my answer here so that other agencies may also possibly benefit from it.