Adrianne manages the administration and analysis of our Agency Brand Assessment Survey (for our positioning engagements) and our Delivery Assessment Survey (for our operating model engagements).
Separate from Lodestar, Adrianne is also the founder of C2B Research, a full-service market research consultancy focused on providing research services to advertising agencies, marketing firms, and branding firms to help their end clients.
A specialist in quantitative methods, Adrianne has designed and executed research to informing marketing strategies for clients from Fortune 100 companies to non-profit organizations for over 10 years.
Adrianne’s passion is helping businesses gain actionable insights through research to answer their business questions. She has honed this in both client and agency market research positions at Bayer, Cotton Incorporated, and McKinney. During her career, she has worked across over 20 industries including financial services, CPG, apparel, automotive, food and beverage, travel, health and fitness, retail, and agriculture.
Adrianne holds an MBA with specializations in Marketing and Product Innovation, a Graduate Certificate in Applied Statistics and is a Certified Professional Researcher through the Marketing Research Association.